Trends to Watch Out for in 2018-2019 That Are Attributed To Consumer Information
As we leisurely travel through the era of advanced technologies that are in
While talking on the factor called, transparency, how can be the latest trend
of blockchain kept aside?
Trend #1 -Blockchain Deployment
The traceability systems infused by the blockchain, so far, have provided
the transparency and trust that the food industry had lost. With the help of
irreversible data, it is competent enough to provide producers, processors,
distributors, suppliers, retailers, regulators, and consumers with access to
reliable information about the origin and condition of food.
Leading retail giant, Walmart, is working on a pilot testing project based on
blockchain technology to trace the end-to-end process of Mangoes in its US
stores. It is now among several companies, who are genuinely functioning
on the initiative to counter food safety and traceability on the grounds of
various scams of food adulteration. In addition, product information which
is an unattainable data such as the quantity of water and fertilizer used or
quality parameters that are followed for any commodity, for instance, farm
products are also one of potential possibility of the blockchain.
Trend# 2-Provenance Does Matter To Consumers
Country-of-origin labeling on the products is the most sensitive attribute of
the product type and for the manufacturer as well.
For epicureans, the country of origin has more to do with creating a brand
based on local and protected aliases of the source, which guarantees
several local products. Some products have a definite quality or physical
characteristics that primarily rely on the geographical milieu or local
practice in which they are produced, such as Chianti, Darjeeling,
Champagne, and Roquefort.
Trend# 3-Maker’s Competitiveness and Attitude for Consumers
Digital mediums of communication, specifically the advertisement part that
cover the crystal clear view of how the consumable product that actually
has a direct connection with our well-being is picked, processed, and
brought in stores.
In reference to this, while feeding myself at McDonald’s outlet, recently in
weekends, I came across a cinematic video of McDonald’s “Ice lettuce”
production, which is a small sub-ingredient in almost every product of the
fast-food giant. This short video described the sense of authenticity,
consumer centricity & safety awareness, mindfulness of brand’s reputation,
and an attempt to serve their customers with superior quality product and
stay competitive.
So far we went through some trendsetters that are actually making some
difference in the overall offerings of the food industry, no matter at what
scale they are executed.
However, state-of-art technologies have offered much more than
anticipated. Techno-entrepreneurs who saw slight prospects in the food
sector, if it gets in sync with the most trending technologies like IoT and AI,
are now among the top recognized entities who started their ventures in an
outmoded fashion.
Trend# 4-Foodies Love To Learn
Fishpeople, an iconic seafood brand has won the hearts of fish lovers,
particularly of those who prefer to learn the basic details of the dish and
move ahead to have a chunk of it. The Pacific Northwest-based company
has set an ultimate instance of relentless transparency. It deals in
prepackaged seafood that is locally sourced with every product featuring
online Track Your Pouch feature, to let consumers hear the story of every
ingredient.
Trend# 5-Wellbeing first
Food for toddlers are the most cautiously made food types. As there would
be no mother on the planet who by herself lets the child consume stuff that
isn’t beneficially for its growth and metabolism. However, analyzing this
criticality, baby food manufacturers have now come up with smart
packaging solutions that are meant to convey the nutritional facts of the
food contains and additionally, the health facts if QR code is scanned.
Gone are the days, when consumers used to only verify expiry dates on the
food labels and simply enjoy the delicacy. Health consciousness, changing
lifestyle, and food habits have turned the table for the food industry, which
demands 100% transparency in terms of information for consumers.
sync with the most promising sectors. These serving sectors are majorly
the ones who have an undeviating link with consumers and their response.
We humans right from the age of our ancestors, probably from the period
when the trade concepts were at the scratch level, are eager to share our
experiences. So how could we ever manage to blur-out those teachings?
The world stands on the verge of evolution where our consumers, searches,
habit patterns, and online communication create a digital path, which
means that algorithms know the best version of us.
Considering the food sector, the issues related to transparency and trust
such as replacement, counterfeiting, misrepresentation, illegal production,
and contamination faced by the globalized food system, is provoked by a
lack of traceability in the overall supply chain. However, the scenarios
appear to be transforming, on a positive note, with the emergence of
cutting-edge technologies.
of blockchain kept aside?
Trend #1 -Blockchain Deployment
The traceability systems infused by the blockchain, so far, have provided
the transparency and trust that the food industry had lost. With the help of
irreversible data, it is competent enough to provide producers, processors,
distributors, suppliers, retailers, regulators, and consumers with access to
reliable information about the origin and condition of food.
Leading retail giant, Walmart, is working on a pilot testing project based on
blockchain technology to trace the end-to-end process of Mangoes in its US
stores. It is now among several companies, who are genuinely functioning
on the initiative to counter food safety and traceability on the grounds of
various scams of food adulteration. In addition, product information which
is an unattainable data such as the quantity of water and fertilizer used or
quality parameters that are followed for any commodity, for instance, farm
products are also one of potential possibility of the blockchain.
Trend# 2-Provenance Does Matter To Consumers
Country-of-origin labeling on the products is the most sensitive attribute of
the product type and for the manufacturer as well.
For epicureans, the country of origin has more to do with creating a brand
based on local and protected aliases of the source, which guarantees
several local products. Some products have a definite quality or physical
characteristics that primarily rely on the geographical milieu or local
practice in which they are produced, such as Chianti, Darjeeling,
Champagne, and Roquefort.
Trend# 3-Maker’s Competitiveness and Attitude for Consumers
Digital mediums of communication, specifically the advertisement part that
cover the crystal clear view of how the consumable product that actually
has a direct connection with our well-being is picked, processed, and
brought in stores.
In reference to this, while feeding myself at McDonald’s outlet, recently in
weekends, I came across a cinematic video of McDonald’s “Ice lettuce”
production, which is a small sub-ingredient in almost every product of the
fast-food giant. This short video described the sense of authenticity,
consumer centricity & safety awareness, mindfulness of brand’s reputation,
and an attempt to serve their customers with superior quality product and
stay competitive.
So far we went through some trendsetters that are actually making some
difference in the overall offerings of the food industry, no matter at what
scale they are executed.
However, state-of-art technologies have offered much more than
anticipated. Techno-entrepreneurs who saw slight prospects in the food
sector, if it gets in sync with the most trending technologies like IoT and AI,
are now among the top recognized entities who started their ventures in an
outmoded fashion.
Trend# 4-Foodies Love To Learn
Fishpeople, an iconic seafood brand has won the hearts of fish lovers,
particularly of those who prefer to learn the basic details of the dish and
move ahead to have a chunk of it. The Pacific Northwest-based company
has set an ultimate instance of relentless transparency. It deals in
prepackaged seafood that is locally sourced with every product featuring
online Track Your Pouch feature, to let consumers hear the story of every
ingredient.
Trend# 5-Wellbeing first
Food for toddlers are the most cautiously made food types. As there would
isn’t beneficially for its growth and metabolism. However, analyzing this
criticality, baby food manufacturers have now come up with smart
packaging solutions that are meant to convey the nutritional facts of the
food contains and additionally, the health facts if QR code is scanned.
Gone are the days, when consumers used to only verify expiry dates on the
food labels and simply enjoy the delicacy. Health consciousness, changing
lifestyle, and food habits have turned the table for the food industry, which
demands 100% transparency in terms of information for consumers.
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